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About Africa In Focus

Africa in Focus is a tourism destination and services representation company. Our primary objectives are to increase volumes of business to our represented clients, all the while ensuring that our suppliers and guests expectations are always surpassed.

There are many facets influencing our ultimate success and none more important than the unwavering, exceptional quality of the hand-picked products that we are involved with. The tourism industry is all about building and strengthening longevity of dependable relationships and our thorough and honest approach has certainly meant that all suppliers know exactly what their clients can expect and that relationships between product and supplier are mutually rewarding, dependable, and continue to flourish.

Andrew McEwan | Owner 

Africa in Focus was founded in 2005 as Andrew had developed a true passion for intimate, uniquely sublime tourism properties. The business was intentionally developed slowly over the years, as great care is taken regarding product selection and development. This exclusive portfolio of properties all offer genuine personal service married with only the highest standards of overall offerings.

Andrew has been responsible for the development of key domestic and international business relationships between product and supplier and will continue to ensure that they flourish well into the future. Andrew is skilled in generating new business and identifying industry related opportunities. His strong communication skills coupled with his wealth of knowledge and passion of Southern Africa and the Africa in Focus represented properties ensure that every business contact is well informed, sincerely appreciated and well looked after.

Beth McDonald | Sales Manager

Beth joined Africa in Focus in July 2011 after graduating top of her class in tourism and marketing management from the University of Johannesburg. Beth has a true passion for the products within the portfolio and her self motivating approach ensures that both supplier and product expectations are met at every level.

Beth is currently furthering her studies with a Degree in environmental management through UNISA as she feels that it is an important sector within our industry as it will ensure the industry’s survival for future generations.

Sheryl Lo Giudice | Sales and Marketing Executive

Sheryl joined Africa In Focus as a Sales and Marketing Executive in November 2013. Having been in the travel industry since 1995, Sheryl has brought with her a wealth of experience to Africa In Focus. Sheryl's experience in the industry has over the years mainly been in the retail and out bound sectors but her passion sits firmly in Southern African Destinations and the promotion thereof.

Sheryl is a confident, self-motivated and passionate individual with great people skills. These attributes afford Sheryl a great platform from which to launch her marketing and sales career with Africa In Focus. Well versed in imparting ultimate personal service, Sheryl values high standards and believes that quality input determines quality results. Sheryl is looking forward to ensuring that business relationships flourish and expectations are met.

Rogan Bartman | Accounts & Admin Manager

Rogan joined Africa In Focus in November 2015 after managing a tourism business for 3 years in Maun, Botswana. His strengths lie in attention to detail and making sure that the administrative and accounts functions of Africa In Focus are well structured and well managed.

Rogan is self motivated, dedicated and ambitious, ensuring that his duties are performed to the highest standards. 

 

The Team

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Andrew McEwan

 beth

Beth McDonald

Sheryl

Sheryl Lo Giudice

Rogan

Rogan Bartman