ABOUT

EDUCATING & INSPIRING THE TRAVEL TRADE SINCE 2005

Africa In Focus aims to exceed expectations and has built a vast network of trade suppliers and industry influencers, leveraging its reputation and expertise in representation.

Why choose Africa In Focus

Partner with us for an unparalleled client experience, where dedicated expertise meet tailored solutions to elevate your business to new heights.

Experience

With a seasoned team we have a deep understanding of market trends, consumer preferences, and effective promotional tactics. Our collective experience positions us as expert navigators, ready to guide your property through the dynamic landscape of the travel and hospitality sector. Trust us to leverage our extensive know-how to elevate your brand and create a lasting impact in the hearts of your discerning audience.

Our Mission

Your product has a unique story to tell. We are the storytellers. We bring the world to our represented products and their tales to life. Our tailored representation goes beyond the conventional, incorporating innovative strategies to highlight the unique character of each hideaway. From renowned properties to undiscovered gems, we ensure that their stories resonate with those seeking truly exceptional experiences.

Our Promise

We are devoted to positioning your properties as distinguished priority destinations. Our pledge extends beyond the ordinary, as we hear your aspirations and collaborate closely with you to craft marketing strategies that captivate your target audience. Your success is our foremost priority, and we promise to provide personalized, results-driven representation that enhances the prestige of your boutique hotels, luxury lodges, and tourism experiences.

Experience

With a seasoned team we have a deep understanding of market trends, consumer preferences, and effective promotional tactics. Our collective experience positions us as expert navigators, ready to guide your property through the dynamic landscape of the travel and hospitality sector. Trust us to leverage our extensive know-how to elevate your brand and create a lasting impact in the hearts of your discerning audience.

Our Mission

Your product has a unique story to tell. We are the storytellers. We bring the world to our represented products and their tales to life. Our tailored representation goes beyond the conventional, incorporating innovative strategies to highlight the unique character of each hideaway. From renowned properties to undiscovered gems, we ensure that their stories resonate with those seeking truly exceptional experiences.

Our Promise

We are devoted to positioning your properties as distinguished priority destinations. Our pledge extends beyond the ordinary, as we hear your aspirations and collaborate closely with you to craft marketing strategies that captivate your target audience. Your success is our foremost priority, and we promise to provide personalized, results-driven representation that enhances the prestige of your boutique hotels, luxury lodges, and tourism experiences.

Experience

With a seasoned team we have a deep understanding of market trends, consumer preferences, and effective promotional tactics. Our collective experience positions us as expert navigators, ready to guide your property through the dynamic landscape of the travel and hospitality sector. Trust us to leverage our extensive know-how to elevate your brand and create a lasting impact in the hearts of your discerning audience.

Our Mission

Your product has a unique story to tell. We are the storytellers. We bring the world to our represented products and their tales to life. Our tailored representation goes beyond the conventional, incorporating innovative strategies to highlight the unique character of each hideaway. From renowned properties to undiscovered gems, we ensure that their stories resonate with those seeking truly exceptional experiences.

Our Promise

We are devoted to positioning your properties as distinguished priority destinations. Our pledge extends beyond the ordinary, as we hear your aspirations and collaborate closely with you to craft marketing strategies that captivate your target audience. Your success is our foremost priority, and we promise to provide personalized, results-driven representation that enhances the prestige of your boutique hotels, luxury lodges, and tourism experiences.

Experience

With a seasoned team we have a deep understanding of market trends, consumer preferences, and effective promotional tactics. Our collective experience positions us as expert navigators, ready to guide your property through the dynamic landscape of the travel and hospitality sector. Trust us to leverage our extensive know-how to elevate your brand and create a lasting impact in the hearts of your discerning audience.

Our Mission

Your product has a unique story to tell. We are the storytellers. We bring the world to our represented products and their tales to life. Our tailored representation goes beyond the conventional, incorporating innovative strategies to highlight the unique character of each hideaway. From renowned properties to undiscovered gems, we ensure that their stories resonate with those seeking truly exceptional experiences.

Our Promise

We are devoted to positioning your properties as distinguished priority destinations. Our pledge extends beyond the ordinary, as we hear your aspirations and collaborate closely with you to craft marketing strategies that captivate your target audience. Your success is our foremost priority, and we promise to provide personalized, results-driven representation that enhances the prestige of your boutique hotels, luxury lodges, and tourism experiences.

We are dedicated, proactive, professional and aim to exceed client expectations.

Meet the team

Andrew McEwan

FOUNDER & OWNER

Rogan Bartman

GENERAL MANAGER

Keenan Smith

SALES EXECUTIVE

Leonie Schoeman

SALES EXECUTIVE

Nicolle Bester

SALES EXECUTIVE
(01)

Andrew McEwan

Andrew is a dynamic force in the world of travel and tourism, the Indiana Jones of the hospitality industry, embarking on expeditions to uncover the most exclusive and enchanting safari lodges and boutique hotels. With a heart full of passion, he seeks out experiences that are as rare as a hidden treasure.

He's a master at building bridges between clients and suppliers, weaving a web of connections that ensures both sides thrive. Every handshake is a promise of adventure, every conversation a chance to craft dreams and deliver memories that last a lifetime. Andrew is your guide to the extraordinary.

(02)

Rogan Bartman

Rogan's not just your ordinary General Manager; he's the master of detail, the architect of efficiency, and the guardian of organization! When he's not orchestrating the bustling rhythm of our team, he's wielding his mighty administrative and systems prowess to ensure that Africa In Focus runs like a well-oiled machine.

(03)

Keenan Smith

Keenan's heart beats strongly to the drums of faith, business, and in sharing his passion for our products with all who are interested. He thrives on conversation and connection. His enthusiasm draws in colleagues, he's a storyteller and a connoisseur of sublime destinations and experiences.

(04)

Leonie Schoeman

Leonie is like a finely tuned compass in the world of client-supplier relationships, navigating the intricate nuances with the finesse of a seasoned explorer. Her meticulous attention to detail married with a sprinkle of humour ensures the perfect balance just like a quality red wine. Her authentic mastery leaves an indelible mark on all who cross her path.

(05)

Nicolle Bester

Driven by a desire to explore the world and share its wonders with others, Nicolle's passion for exploration knows no bounds. Born with an innate curiosity and a love for new experiences, Nicolle is grounded by faith, passion and adventure. Her interactions are defined by her wanderlust, optimism and adaptability allowing her to uniquely share her love of our products with whoever she meets.  

Authentic passion for the retreats and experiences we represent - that’s our defining attribute!

Authentic passion for the retreats and experiences we represent - that’s our defining attribute!

Authentic passion for the retreats and experiences we represent - that’s our defining attribute!

Authentic passion for the retreats and experiences we represent - that’s our defining attribute!

”I see my team and I as a completely invested extension of our clients’ businesses. With this kind of personal investment involved, it stands to reason that all of our represented retreats and experiences are carefully and selectively handpicked! If the above resonates with you, allow us to represent you!”

Andrew McEwan

owner and founder
WHITE RIVER OFFICE

131 Bayhill Drive

White River Country Estate

White River, Mpumalanga

South Africa

E: info@africainfocus.co.za

Tel: +27 (0) 82 805 8633

CAPE TOWN OFFICE

E: keenan@africainfocus.co.za

Tel: +27 (0) 76 020 5664

Tel: +27 (0) 82 752 3705

E: nicolle@africainfocus.co.za

Tel: +27 (0) 67 595 2034

NAMIBIA OFFICE

E: rogan@africainfocus.co.za

Tel: +27 (0) 82 334 5347

WHITE RIVER OFFICE

131 Bayhill Drive

White River Country Estate

White River, Mpumalanga

South Africa

E: info@africainfocus.co.za

Tel: +27 (0) 82 805 8633

CAPE TOWN OFFICE

E: keenan@africainfocus.co.za

Tel: +27 (0) 76 020 5664

Tel: +27 (0) 82 752 3705

E: nicolle@africainfocus.co.za

Tel: +27 (0) 67 595 2034

NAMIBIA OFFICE

E: rogan@africainfocus.co.za

Tel: +27 (0) 82 334 5347

WHITE RIVER OFFICE

131 Bayhill Drive

White River Country Estate

White River, Mpumalanga

South Africa

E: info@africainfocus.co.za

Tel: +27 (0) 82 805 8633

CAPE TOWN OFFICE

E: keenan@africainfocus.co.za

Tel: +27 (0) 76 020 5664

Tel: +27 (0) 82 752 3705

E: nicolle@africainfocus.co.za

Tel: +27 (0) 67 595 2034

NAMIBIA OFFICE

E: rogan@africainfocus.co.za

Tel: +27 (0) 82 334 5347

WHITE RIVER OFFICE

131 Bayhill Drive

White River Country Estate

White River, Mpumalanga

South Africa

E: info@africainfocus.co.za

Tel: +27 (0) 82 805 8633

CAPE TOWN OFFICE

E: keenan@africainfocus.co.za

Tel: +27 (0) 76 020 5664

Tel: +27 (0) 82 752 3705

E: nicolle@africainfocus.co.za

Tel: +27 (0) 67 595 2034

NAMIBIA OFFICE

E: rogan@africainfocus.co.za

Tel: +27 (0) 82 334 5347