ABOUT
Tailored REPRESENTATION. Outstanding results.
Through targeted efforts, industry relationships, and a passion for showcasing only Africa's finest, we connect trade with exceptional places and experiences.
(01)
Establishment Audits
Let's connect! We will immerse ourselves in your product or establishment by experiencing it firsthand. This deep understanding will help us gauge demand in various markets, allowing Africa in Focus to promote your unique brand and offerings to trade partners effectively.
(02)
Sales Strategy
By intimately understanding both our supplier's business and the establishments we represent, we aim to increase business supply from respected trade partners. We compellingly present our products to the African inbound tourism market, identifying opportunities, and developing a sales action plan to achieve our targets.
(03)
Sales Calls & Product Training
Africa in Focus will call on all relevant inbound tourism organisations in South Africa to raise awareness and provide targeted training on your product. The primary objective is to enhance business supply from the trade to our represented products.
(04)
Product Educationals
Where we identify real potential for increased supply to your product, we will bolster the relationship building process between your product and these suitable trade supply partners by arranging trade educationals to your product. This firsthand experience creates a tangible connection between the product and supplier, accelerating the product development process and leading to increased sales in a shorter time frame.
(05)
Trade Shows
To minimise trade show costs, we offer our establishment members the chance to consolidate and exhibit collectively under the Africa In Focus umbrella stand. We coordinate stands, send invitations to key trade members, offer a meeting scheduling option, provide staff assistance, and ensure a presence for our clients at trade shows.
(06)
Roadshow Events
Africa in Focus arranges an annual exclusive 3-night, 3-city networking events roadshow, connecting trade professionals, establishment owners, and marketing managers. Our roadshows reach full capacity with 80-150 A-list inbound operators and suppliers, providing opportunities for establishment owners to present to key trade members and establish direct relationships.
(07)
Share the News
We regularly communicate a client's profile to our extensive database of local and international partners through an introductory press release, quarterly trade newsletters featuring member product content and updates, and a strong social media presence on the Africa In Focus platform.
(08)
Reporting
We generate monthly reports that outline our sales activities on behalf of our represented products, such as sales and strategy meetings achieved, attended shows, conducted workshops, and follow ups achieved. This detailed reporting enables product owners and marketing team members to monitor progress and implement corrective actions as needed.
ad-hoc services
The listed services are excluded from the representation agreement and will be quoted separately
Launches of products in South Africa involving;
Creation of theme
Sourcing of venues (suggest in each major centre)
Sourcing of all extras required
Invitations and monitoring thereof
Follow-up workshops
Media involvement
Special promotions
Brand-specific digital marketing design and or platform management, photographic and artistic requirements. These include website design, brand guide creation, promotional photographs and video production, brochure design and implementation.
Design and build-up of trade show stands
Visitor hosting – the client may request AIF marketing to meet and host a specific visitor to promote certain objectives.
Joint promotions with regional and national tourism bodies in Southern Africa on the client’s behalf.
Compulsory ad hoc services include participation at three Africa in Focus-specific product events per year.